Use case
Retail: no one waits on the line
In peak season, a store gets more calls than it can answer: stock, delivery, returns. With a cloud PBX that spreads calls across branches and SMS that recovers what wasn't reached, it stops losing sales to a busy line.
Updated: 17 October 2026
The situation
In retail, demand comes in peaks: a promotion, a long weekend or the holidays fill the lines in minutes. When the store's phone is busy, the customer doesn't wait: they hang up and buy elsewhere. And the usual questions —do you have stock?, when does my delivery arrive?— repeat at every branch with no one to organise them.
What we propose
- A cloud PBX (miPBX) with a single menu that spreads calls across stores by availability.
- Calls that can't be taken are recovered by SMS, with a tracking link or a callback.
- Extensions on the salesperson's mobile: they answer with the store's number, whether at the till or in the stockroom.
- Reports of how many calls came in, how many were answered and when, to size the shifts.
What you gain
Fewer missed calls at peaks, stock and delivery queries resolved without overloading a single branch, and a record of what happened to fine-tune the operation. All on the same PBX, with no equipment to buy.
Frequently asked questions
Does it work for one store or a chain?
Both. With one store it organises the calls and adds the mobile as an extension; with several, it spreads across branches and centralises the reports.
Does the SMS need the customer to have an app?
No. An SMS reaches any phone, with or without data, nothing to install.
Losing sales to a busy line?
We'll show you how to spread calls across your stores and recover by SMS what you can't answer.